The public cloud wars are heating up more every year. Deciding which cloud provider should run your customers’ business is a critical decision. When it comes to GCP vs. AWS,  AWS still holds the highest market share, but that’s bound to change. Google is growing the fastest at 162 percent in Q2 2016, Synergy reports.

For IT buyers and users, this is all great news. Market competition is driving rapid innovation and lower prices. Given the proven cost, agility and flexibility benefits, there’s no reason why a company shouldn’t host a significant portion (if not all) of its infrastructure in the public cloud. While you may think all cloud platform core services are equal, the differences do pile up.

Google Cloud Platform (GCP) Overview

GCP excels at supporting developer-centric applications and high compute workloads. Due to Google’s global infrastructure, its scaling is the fastest on the market according to some sources. Google uses GCP internally to support high-demand services such as Gmail, YouTube, Maps and Search. Google Cloud is also the force behind many technologies used in cloud projects, such as BigQuery, Kubernetes, AppEngine and Hadoop, the genesis of which was invented at Google.

Amazon Web Services (AWS) Overview

As the first public cloud service, AWS has a first mover advantage. Currently with greater market share than the other cloud platforms, it carries a “safe bet” perception. As well, AWS remains a popular option because it is familiar—it offers standard processes similar to those in a data center or colocation and it is comfortable for early cloud adopters. AWS can also be managed by Amazon or a third party.

Platform Differentiators

After cost, it comes down to performance, innovation, and enterprise-friendly features when it comes to GCP vs. AWS. Look for Google to make significant gains in these areas.


  • Strong developer focus and ability to attract new developers through outreach campaigns.
  • Massive scaling capabilities to support global traffic.
  • Focus on exposing technology used internally at Google to the public.
  • Clear advantage in big data technologies.
  • Cloud Natural Language API – Uses machine learning to analyze text.
  • Cloud Platform groups usage by project rather than by account.


  • Large user base and partner ecosystem.
  • “First-mover” advantage.
  • Large service offerings with many new technologies introduced at AWS Re:Invent – a particular focus on analytics and artificial intelligence.
  • Ability to collect metrics on usage and create better services.
  • Growing strength in database-as-a-service tools

Key Takeaways

Given the wide array of technical and business factors involved in purchasing a cloud platform, IT should spend ample time assessing business needs, evaluating the market options, and making the best long-term decision possible. Companies may choose to split the difference, with some infrastructure hosted on one provider and some on another. That introduces complexity but may deliver benefits around pricing or flexibility.

Bluewave is here is to help you make the best decision. We partner with experts to provide in-depth analysis of how your existing workflows and applications can evolve and scale, and help your team envision future innovation opportunities.